Exile Rifle Co. had a luxury product and a loyal following but struggled to maintain a consistent online presence. Their website was disorganized, their marketing depended on inconsistent user-generated content, and they had just relocated from South Texas to Dallas-Fort Worth. As they entered a new market, they needed a full brand system and a reliable content engine that could connect with the local community while feeding their audience with aspirational, story-driven content.
Mallard Agency partnered with Exile to clarify their message using the StoryBrand framework and position them as a premier name in custom bolt-action rifles. We produced a cinematic brand film, captured detailed product photography, and developed a custom website featuring an interactive “gun-builder” experience. From there, we built a long-term content strategy that included a YouTube educational series, a podcast season, and ongoing monthly production to keep the brand relevant, polished, and consistent.
Exile Rifle Co. had their best year yet in 2025 and continues to grow rapidly. Their YouTube series has generated over 150 hours of watch time, their Instagram has surpassed 200,000 organic views, and their following has grown by more than 18% in 2025. With a cohesive brand and a powerful content engine, Exile has become one of the most respected names in custom rifles and a fixture in the North Texas community.
The Mallard Flightplan clarifies and elevates your brand, then builds the marketing system that powers consistent growth. We only take on 2 new clients each month to ensure deep focus and real results. Ready to get started?
