Problem
Exos Aerospace designs, assembles, and launches reusable rockets, but their brand and messaging weren’t communicating the scale of what they were accomplishing. While their technology was impressive, their story wasn’t landing with investors or the broader public. They needed a refreshed identity and campaign that made their mission clear, inspired confidence, and positioned them as a leading force in the growing commercial space industry.
Solution
Mallard Agency partnered with Exos Aerospace to execute a full brand refresh and crowdfunding campaign buildout. We brought their rocket into a virtual production studio in Dallas to produce a cinematic brand film that told their story with energy and clarity. Alongside this, we developed a campaign strategy, refined their messaging, and designed creative assets that positioned Exos as an accessible yet visionary leader in commercial space innovation.
Result
In 2025, Exos Aerospace was awarded a 1.9 million dollar U.S. Air Force contract to support testing for its reusable rocket program. The company also secured a large percentage stake in Scorpius Space Launch, with the option to acquire the rest in the future. These milestones, supported by a stronger brand and story, have increased Exos Aerospace’s visibility and credibility across the aerospace and defense industries.