NOVOS FiBER entered a competitive telecom market with big ambition but lacked a full brand system to match their growth-driven plans. Their existing identity was too basic for a startup eyeing expansion into DFW and beyond, and they needed a campaign that would not just launch a logo but establish a complete ecosystem with collateral, digital content, and a story that resonated.
Mallard Agency worked with NOVOS FiBER on their brand buildout from the ground up. We helped develop messaging that allowed them to stand out against bigger providers, created a creative toolkit for relaunch with brand collateral, vehicle wraps, billboards, email campaigns, and a hero video explaining why fiber internet is more than just speed. Then we built a new website and interactive experience to position them as a challenger brand in the Dallas-Fort Worth area preparing to expand.
NOVOS FiBER quickly gained traction following their relaunch, expanding service into new markets such as McKinney and Arlington, Texas, supported by a 20 million dollar investment in infrastructure. The refreshed brand ecosystem and launch campaign helped establish them as a serious player in the DFW market, driving strong customer engagement and awareness.
The Mallard Flightplan gives businesses the clarity, creativity, and strategy to outperform their competition, all in just 90 days. We only take 2 new clients per month to ensure deep focus and measurable results. What are you waiting for?
