Problem
When QuickStream Solutions came to Mallard Agency, their challenge went deeper than marketing. They had an innovative product, a replacement for the traditional manhole, but their message was off. The brand focused on safety as the primary differentiator while their true advantage was ease of install, durability, and cost-effectiveness. They needed a partner who would dig in, understand their business, and help reposition their brand for serious growth.
Solution
Mallard Agency guided the team through a full rebrand, renaming the company to match their flagship product, the Poo Pit. Using the StoryBrand framework, we developed strategy, messaging, brand identity, photography, video production, and a new website that told a clear and compelling story. From shoots in Canada to customer interviews in Florida and South Texas to live content creation at WEFTEC in Chicago, every piece of work was crafted to elevate the brand and create consistency across all platforms.
Result
Within 60 days of launch, Poo Pit achieved a 545% increase in LinkedIn followers, over a million impressions on LinkedIn, and a steady stream of qualified leads through their website. With a new brand, sales materials, and original video content, their team now operates with total clarity. The founder shared that for the first time, his brand finally feels like the best in the industry.