Spark Biomedical was pioneering life-changing technology in wearable neurostimulation, but their brand and messaging weren’t keeping pace with their innovation. As new products emerged, their story became fragmented, and their digital presence lacked the clarity needed to connect with patients, partners, and investors. They needed a strong brand foundation, unified messaging, and a modern website that positioned them as a leader in medical technology and neuromodulation.
Mallard Agency, a Dallas branding and video production agency, partnered with Spark Biomedical to clarify their message and refresh their identity for the next stage of growth. Using the StoryBrand framework, we developed clear messaging, a cinematic brand film, and a redesigned website that elevated Spark’s credibility and positioned them as innovators in the healthcare technology space. The updated brand system brought cohesion across marketing, web, and video touchpoints.
The refreshed brand positioned Spark Biomedical to expand into new applications of wearable neurostimulation, including chronic pain treatment. In April 2025, Spark successfully closed a 15 million dollar Series A funding round, launching the rebrand just before going live with investors. The new brand identity, website, and video storytelling played a pivotal role in demonstrating Spark’s innovation, impact, and long-term vision, helping attract investors, partners, and patients across the healthcare industry.
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