During a Quarterly Business Review with EGW, the Mallard team identified an untapped opportunity. One of EGW’s product lines, White Rhino, had been largely overlooked for years. Its branding was outdated, its packaging faded, and it blended into a crowded market with no real reason to stand out. The product had potential, but it needed a bold new identity to capture attention and drive growth in the competitive utilities and waterworks industry.
Mallard Agency, a Dallas branding and video production agency with extensive experience in utilities and waterworks marketing, led a full brand transformation for White Rhino. Our team began with strategic discovery to define the audience, identify purchasing behaviors, and uncover how the brand could differentiate within the industrial and municipal market. We developed a strong new identity with confident messaging and bold visuals, supported by a cinematic brand film, campaign landing page, digital ads, print collateral, and a complete launch strategy.
White Rhino made an immediate impact, generating excitement and renewed visibility across the industry. The success of the rebrand inspired EGW to expand White Rhino nationally and further invest in its growth. About a year after the launch, EGW USA was acquired by one of the largest distributors of waterworks products in the country, with White Rhino identified as a key asset in the acquisition.
The Mallard Flightplan gives businesses the clarity, creativity, and strategy to outperform their competition, all in just 90 days. We only take 2 new clients per month to ensure deep focus and measurable results. What are you waiting for?
