
Rebrands Gone Wrong: Lessons from Branding Failures
Rebranding can either refresh a company or backfire completely. This article highlights major rebrand failures like Gap, Tropicana, and RadioShack, showing how lack of audience testing, loss of brand recognition, and confusing messaging led to backlash. Here's the key takeaway — successful rebrands are strategic, customer-informed, preserve relevancy, and enable lasting brand impact.